{"id":462,"date":"2021-04-15T08:23:06","date_gmt":"2021-04-15T08:23:06","guid":{"rendered":"https:\/\/www.borgoshoes.com\/blog\/?p=462"},"modified":"2021-08-16T09:47:56","modified_gmt":"2021-08-16T09:47:56","slug":"a-nagy-skechers-sztori","status":"publish","type":"post","link":"https:\/\/www.borgoshoes.com\/blog\/a-nagy-skechers-sztori\/","title":{"rendered":"A nagy Skechers cip\u0151 sztori"},"content":{"rendered":"

avagy tudtad, hogy a sneaker siker\u00e9ben E.T. a f\u00f6ld\u00f6nk\u00edv\u00fcli is f\u0151szerepet j\u00e1tszott? <\/strong><\/h3>\n

B\u00e1r az alc\u00edm kiss\u00e9 t\u00falz\u00e1s, a Skechers cip\u0151 birodalom kezdeti id\u0151szaka m\u00e9giscsak popkultur\u00e1lis kikacsint\u00e1sokkal volt kik\u00f6vezve. \u00c9ppen ez\u00e9rt, nem csig\u00e1zzuk tov\u00e1bb az \u00e9rdekl\u0151d\u00e9sed, ink\u00e1bb m\u00e1ris el\u00e1ruljuk, hogy mi k\u00f6ze van E.T.-nek a Skechers t\u00f6rt\u00e9net\u00e9hez. Ezen k\u00edv\u00fcl arr\u00f3l is ler\u00e1ntjuk a leplet, milyen kit\u00e9r\u0151k ut\u00e1n v\u00e1lt a vil\u00e1g egyik legismertebb \u00e9s legkedveltebb sportcip\u0151 m\u00e1rk\u00e1j\u00e1v\u00e1 a Skechers. Kukkants be a Skechers sneakerek kulissz\u00e1i m\u00f6g\u00e9 te is!<\/strong><\/p>\n

A Skechers cip\u0151 gy\u00e1r\u00e1nak<\/strong> <\/a>alap\u00edt\u00e1sa az 1992-es esztend\u0151re, a m\u00e1rka t\u00e9nyleges indul\u00e1sa pedig 1993-ra tehet\u0151. Az ezt megel\u0151z\u0151 \u00e9vekben a sportcip\u0151<\/strong> piacot 2 nagy m\u00e1rka uralta. A f\u00e9rfiak terep\u00e9n egyel\u0151re a Nike h\u00f3d\u00edtott, m\u00edg a n\u0151kn\u00e9l a kultikus amerikai L.A. Gear sportcip\u0151m\u00e1rka volt a nyer\u0151.<\/p>\n

R\u00e1ad\u00e1sul a Skechers sztori is az L.A. Gearrel kezd\u0151d\u00f6tt<\/strong><\/h3>\n

Az L.A. Gearnek is Robert Greenberg, a Skechers<\/strong> k\u00e9s\u0151bbi alap\u00edt\u00f3-tulajdonosa volt az els\u0151 embere. Az L.A. Gear \u00e9s \u00edgy k\u00f6zvetve a Skechers<\/strong> alap\u00edt\u00e1s\u00e1ban is k\u00f6zrej\u00e1tszott, hogy Greenberg 10\u00a0000 doll\u00e1r\u00e9rt v\u00e1s\u00e1rolta meg az E.T. licenszjogait.<\/p>\n

Ennek k\u00f6sz\u00f6nhet\u0151en saj\u00e1t cip\u0151f\u0171z\u0151in hirdetheti a filmet \u00e9s a szerepl\u0151ket, ami nagy sikert aratott az 1982-es mozifilm rajong\u00f3i k\u00f6r\u00e9ben.<\/p>\n

A sikert persze itt is sz\u00e1mokban m\u00e9rt\u00e9k: 8 h\u00e9t alatt mintegy 3 milli\u00f3 doll\u00e1rt hozott a kassz\u00e1ba. Greenberg pedig ebb\u0151l a bev\u00e9telb\u0151l alap\u00edtotta meg a n\u0151i ig\u00e9nyekre szabott sportcip\u0151m\u00e1rk\u00e1t. Azonban az \u00e9vek m\u00fal\u00e1s\u00e1val \u00e9s a c\u00e9g piaci r\u00e9szesed\u00e9s\u00e9nek cs\u00f6kken\u00e9se miatt az egykori alap\u00edt\u00f3 ink\u00e1bb a t\u00e1voz\u00e1s mellett d\u00f6nt\u00f6tt.<\/p>\n

Ekkor j\u00f6tt a Dr. Martens, majd a Skechers cip\u0151<\/strong><\/h3>\n

Persze magunk k\u00f6z\u00f6tt sz\u00f3lva m\u00e1r az L.A. Gearre sem lehetett panasza. H\u00e9t \u00e9ven bel\u00fcl ugyanis \u00f6sszesen 900 milli\u00f3 doll\u00e1ros bev\u00e9telre tett szert k\u00fcl\u00f6nleges, neonsz\u00ednekkel h\u00f3d\u00edt\u00f3 n\u0151i sportcip\u0151ivel<\/strong>, \u00edgy a t\u00e1voz\u00e1s ut\u00e1n m\u00e1r a kezd\u0151t\u0151k\u00e9je is megvolt a k\u00e9s\u0151bbi vil\u00e1gm\u00e1rka megalap\u00edt\u00e1s\u00e1hoz.<\/p>\n

\"L.A.<\/p>\n

Miel\u0151tt azt hinn\u00e9d, hogy az ism\u00e9telt \u00fajrakezd\u00e9s ut\u00e1n Greenberg r\u00f6gt\u00f6n a saj\u00e1t brandj\u00e9ben gondolkodott, el\u00e1ruljuk, hogy t\u00e9vedsz. Az eredeti tervek ugyanis m\u00e9g arr\u00f3l sz\u00f3ltak, hogy a Skechers<\/strong> a Dr. Martens cip\u0151k forgalmaz\u00f3ja lesz. Azonban menet k\u00f6zben v\u00e1ltozott a fel\u00e1ll\u00e1s \u00e9s Greenberg a fi\u00e1val egy\u00fctt ink\u00e1bb a saj\u00e1t kollekci\u00f3 megtervez\u00e9s\u00e9re, fejleszt\u00e9s\u00e9re \u00e9s marketingj\u00e9re \u00f6sszpontos\u00edtott.<\/p><\/blockquote>\n

Az elk\u00e9pzel\u00e9sek szerint az alkalmi utcai cip\u0151k fel\u00e9 nyitottak volna, megc\u00e9lozva a fiatal \u00e9s bev\u00e1llal\u00f3s v\u00e1s\u00e1rl\u00f3kat. V\u00e9g\u00fcl 1993-ban d\u00f6nt\u00f6ttek \u00fagy, hogy Skechers<\/strong> n\u00e9ven ind\u00edtj\u00e1k \u00fatnak a m\u00e1rk\u00e1t.<\/p>\n

A Skechers sportcip\u0151 \u00e9s a sneaker diadal\u00fatja<\/strong><\/h3>\n

\u00a0<\/strong>Az 1990-es \u00e9vek elej\u00e9n m\u00e1r vil\u00e1gosan l\u00e1tszott, hogy a sportcip\u0151<\/strong> \u00e9s a sneaker<\/strong> a cip\u0151piac jelent\u0151s r\u00e9sztvev\u0151iv\u00e9 v\u00e1ltak. Gondoljunk csak az Adidas, a Nike, az Air Force 1 vagy \u00e9ppen a Michael Jordan nev\u00e9vel f\u00e9mjelzett korabeli kollekci\u00f3kra. Azonban ezek a m\u00e1rk\u00e1k akkoriban olyan sportcip\u0151ket gy\u00e1rtottak, amiket a mer\u00e9szebb fiatal koroszt\u00e1ly m\u00e1r az utc\u00e1n is hordott.<\/p>\n

Viszont ezekkel akadt egy probl\u00e9ma: ezeket a sportcip\u0151ket<\/strong> legink\u00e1bb a f\u00e9rfiak \u00edzl\u00e9s\u00e9re \u00e9s k\u00e9nyelm\u00e9re szabt\u00e1k, m\u00edg a n\u0151i ig\u00e9nyekre nem sok gondot ford\u00edtottak. Emellett pedig az utcai sneaker<\/strong> v\u00e1laszt\u00e9k is eleny\u00e9sz\u0151 volt. Ezt a kett\u0151s hi\u00e1nyt ismerte fel id\u0151ben a Skechers cip\u0151<\/strong>.<\/p><\/blockquote>\n

El\u0151 is rukkoltak els\u0151 vil\u00e1gh\u00edrre \u00e1h\u00edtoz\u00f3 modellj\u00fckkel, ami a Skechers Chrome Dome n\u00e9vre hallgatott. Ez a sneaker magas talppal, koptatott st\u00edlussal t\u00f6rt az \u00e9lre, ami rendk\u00edv\u00fcl j\u00f3l passzolt a grunge-os, k\u0151mosott \u00e9s szakadt farmerrel h\u00f3d\u00edt\u00f3 megjelen\u00e9shez. F\u00e9rfiaknak-n\u0151knek egyar\u00e1nt.<\/p>\n

Skechers cip\u0151 \u2013 ahogy ma ismerj\u00fck \u0151ket<\/strong><\/h3>\n

\u00a0<\/strong>A Skechers leny\u0171g\u00f6z\u0151 sneaker k\u00edn\u00e1lat\u00e1ban m\u00e1r t\u00f6bb mint 3000 f\u00e9le f\u00e9rfi, n\u0151i \u00e9s gyermek modell tal\u00e1lhat\u00f3. Beb\u00faj\u00f3s cip\u0151k, papucsok, magas talp\u00fa sneakerek, csizm\u00e1k \u00e9s bokacsizm\u00e1k, de f\u00e9rfi bakancsok is tal\u00e1lhat\u00f3k a sz\u00e9les k\u00edn\u00e1latban. A tervez\u0151k szerencs\u00e9re nemcsak a trendi sz\u00ednek, a tetszet\u0151s vonalvezet\u00e9s ter\u00e9n alkottak nagyot, hanem a maxim\u00e1lis k\u00e9nyelemre is \u00fcgyeltek.<\/p>\n

\"piros<\/p>\n

A gondos tervez\u00e9snek k\u00f6sz\u00f6nhet\u0151en a Skechers l\u00e1bbelikben<\/a><\/strong> olyan fejlett technol\u00f3gi\u00e1kat alkalmaznak, ilyen p\u00e9ld\u00e1ul a GogaMat \u00fct\u00e9scsillap\u00edt\u00e1s. Ezt t\u00f6bbek k\u00f6z\u00f6tt a Skechers<\/strong> GOwalk sneakereiben rejtett\u00e9k el, de p\u00e9ld\u00e1ul a Skechers NextWave n\u0151i papucsokban is tal\u00e1lkozhatunk vele. Ezeket egy\u00e9bk\u00e9nt ak\u00e1r online v\u00e1s\u00e1rl\u00e1s<\/strong> sor\u00e1n is beszerezheted, az egyik legnagyobb hivatalos forgalmaz\u00f3n\u00e1l, a Borgo.hu web\u00e1ruh\u00e1zban.<\/p>\n

A GogaMat egy\u00e9bk\u00e9nt kifejezetten a l\u00e1bbelik p\u00e1rn\u00e1zotts\u00e1gra helyezi a hangs\u00falyt, amit a GO Pillars rezg\u00e9scs\u00f6kkent\u0151 talpbet\u00e9t tesz m\u00e9g hangs\u00falyosabb\u00e1. Ez a k\u00e9t technol\u00f3gia a fut\u00e1s, a s\u00e9ta, az edz\u00e9s sor\u00e1n seg\u00edt a visszapattan\u00e1sok, a r\u00e1zk\u00f3d\u00e1sok okozta terhel\u00e9s cs\u00f6kkent\u00e9s\u00e9ben. A GOrun technol\u00f3gia pedig a l\u00e1b al\u00e1t\u00e1maszt\u00e1s\u00e1ra \u00e9s az \u00fct\u00e9scsillap\u00edt\u00e1sra helyezi a hangs\u00falyt.<\/p><\/blockquote>\n

Olyan, mintha a fellegekben j\u00e1rn\u00e1l<\/strong><\/h3>\n

A Skechers sportcip\u0151k<\/a><\/strong> speci\u00e1lis technol\u00f3gi\u00e1inak k\u00f6sz\u00f6nhet\u0151en a talp bels\u0151 \u00e9s k\u00f6z\u00e9ps\u0151 r\u00e9sze egyszer\u0171en elnyeli a becsap\u00f3d\u00e1st k\u00eds\u00e9r\u0151 er\u0151hat\u00e1sokat. Emellett a rugalmas sarokkialak\u00edt\u00e1s, illetve a mem\u00f3riahabos talpbet\u00e9t k\u00e9nyelmes \u00e9s testhez\u00e1ll\u00f3 tart\u00e1st biztos\u00edt a l\u00e1bnak, valamint seg\u00edt a gerinc tehermentes\u00edt\u00e9s\u00e9ben.<\/p>\n

\"m\u00e1snapi<\/a><\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

avagy tudtad, hogy a sneaker siker\u00e9ben E.T. a f\u00f6ld\u00f6nk\u00edv\u00fcli is f\u0151szerepet j\u00e1tszott? B\u00e1r az alc\u00edm kiss\u00e9 t\u00falz\u00e1s, a Skechers cip\u0151 birodalom kezdeti id\u0151szaka m\u00e9giscsak popkultur\u00e1lis kikacsint\u00e1sokkal volt kik\u00f6vezve. \u00c9ppen ez\u00e9rt, nem csig\u00e1zzuk tov\u00e1bb az \u00e9rdekl\u0151d\u00e9sed, ink\u00e1bb m\u00e1ris el\u00e1ruljuk, hogy mi k\u00f6ze van E.T.-nek a Skechers t\u00f6rt\u00e9net\u00e9hez. Ezen k\u00edv\u00fcl arr\u00f3l is ler\u00e1ntjuk a leplet, milyen kit\u00e9r\u0151k […]<\/p>\n","protected":false},"author":1,"featured_media":467,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_glsr_average":0,"_glsr_ranking":0,"_glsr_reviews":0,"footnotes":""},"categories":[54],"tags":[31,29,32,30,17,28,8,9,4],"class_list":["post-462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sneaker","tag-amerika","tag-film","tag-la-gear","tag-los-angeles","tag-skechers","tag-skechers-cipo","tag-sneaker","tag-sportcipo","tag-tornacipo"],"yoast_head":"\nA nagy Skechers cip\u0151 sztori - Borgo.Blog<\/title>\n<meta name=\"description\" content=\"Mi k\u00f6ze van E.T.-nek a Skechers cip\u0151 t\u00f6rt\u00e9net\u00e9hez? Most ler\u00e1ntjuk a leplet. 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